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The Hidden Costs of Low Loyalty: How to Retain Top Performers


By Dominic Chapman / February 02, 2017

The Hidden Costs of Low Loyalty: How to Retain Top Performers


Employer branding is growing increasingly popular with organisations big and small – it’s an opportunity to build a reputation in the public eye as a fulfilling company to work for. Not only does this enhance the organisation’s reputation within the job sector but also with its customers, too.

Adopting employer branding tools into the company can create a passionate and dedicated workforce, which provides healthy boosts of sales performance and higher productivity ratings. A recent Linkedin whitepaper has highlighted that employer branding is a new trend within the recruitment sector, reporting that 59% of businesses have invested more in their employer brand than the previous year.

In the digital age, companies are transparent. People are far more likely to trust what a company’s employees have to say about it when they clock out. Companies should be seeking to encourage staff members to post about the positive experiences they have felt while at work; cultivating engaged and passionate advocates from an employer’s internal organisation is crucial to earning a positive, standout reputation.

By offering members of staff a unique environment to work in will allow for with the company & employer brands. Investing in employer branding adds value to that all-important EVP (employee value proposition), which is also a great reflection of the company’s competitive offering. Employer branding is a continuous recruitment campaign, and can yield superior rewards than paid promotion in the long run.

What is a team without relationships? Everyone will have their own way of doing things, whether or not they choose to say it. In an environment that is tailored to inspire, a team will thrive and your employer brand will grow accordingly. Build up a company culture, offer staff members something unique for choosing to work with you, and encourage their affiliation whilst being involved with the brand. For many employers, there will lie a bigger priority when it comes down to allocating company resources and the employer brand may suffer. If retaining employees and building a strong workforce is the priority of the organisation that you work in, then employer brand tools just may be the way forward to a strong team with a compelling relationship between them and the company they work for.